Getting content fast
Overview
Insense’s vision is to help brands scale the process of sourcing creative assets for them, however if you want to improve this process even more, here are a few tips and tricks you should consider:
1. Create a Clear and Detailed Brief: When creating your campaign brief, provide a clear and detailed outline of your requirements, including your objectives, target audience, content specifications, and any specific guidelines or preferences you have. The more specific and comprehensive your brief is, the easier it will be for creators to understand your vision and deliver the desired content quickly.
Here's a step-by-step guide to help you to create a clear and detailed Brief: Creating a Brief
2. Offer Competitive Compensation: To attract creators and incentivize them to prioritize your campaign, offer competitive compensation for their work. Ensure that the compensation aligns with the scope of the project and the value you expect from the content.
For more details, please check our article: How much should I pay creators?
3. Prioritize Collaboration: Be open to collaborating with creators and involving them in the creative process. Give them some creative freedom within the framework of your brief. This can speed up content creation, as creators will feel empowered and motivated to deliver their best work.
4. Communicate Clearly and Promptly: Maintain clear and prompt communication with the creators you are working with. Respond to their inquiries, provide feedback on their submissions, and address any questions or concerns they may have. Clear and timely communication helps to streamline the content creation process.
5. Utilize Insense Tools and Features: Insense offers various tools and features that can facilitate content creation and speed up the process. Familiarize yourself with these tools, such as the Chat, which allows you to review and provide feedback on drafts, and the payment system, which ensures smooth and timely compensation.
We have multiple guides for our features, make sure to check this section in our Help Center: Features & Functionality
6. Leverage Templates and Existing Content: If applicable, consider providing templates, examples, or existing content that can serve as a reference for creators. This can help them understand your expectations and expedite the content creation process.
7. Be Flexible with Revisions: Understand that revisions may be necessary to fine-tune the content. Be open to providing constructive feedback and collaborate with creators to make necessary adjustments efficiently.
Remember, while speed is important, it's crucial to maintain a balance between speed and quality. Ensure that the content created meets your standards and effectively represents your brand.
Related Articles
Reworked and Suggested Filters on the Brief
Easy Reimbursements to Creators
How to choose the right creators for your campaign
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