Reworked and Suggested Filters on the Brief
Overview
One of the most important parts of creating your brief is being able to translate your requirements for the profiles of creators you're looking to work with, and on the other hand, figuring out what are some of the standards that other brands use to be able to find the best creators, specially for campaigns that involve targeting a specific audience as well.
These latest releases have focused on what's important on that front: simplifying the way you work with the existing filters, and helping find the right balance when working with a creator's audience.
Reworked Filters
We have completely revamped our filters to allow our users to:
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Easily distinct between creator filters and audience filters (specially on campaigns that require posting):
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Easily differentiate between the filters that based on our experience are essential (named "Basic Filters") and the ones that might be complementary for most of our users but are really helpful for diving a bit deeper on the profile you are looking for (named "Advanced Filters").
💡 Please note that we have also added a bigger focus on the percentages for the audience filters, which allows you to have even more control over these filters.
Suggested Filters
We've added this feature to help you find creators with good audiences much easier. For this, we have gathered information we have on thousands of campaigns that have been launched on Insense to determine what are the standard audience filters that should be used for both Instagram and TikTok campaigns for them to be successful.
The recommended filters to use in your campaign will be highlighted, according to your campaign type and platform. Additionally, for Real Followers and Engagement Rate, you can also populate these fields automatically with our recommended metrics, by click on the wand button right next to them. As simple as that!
Suggested filters by platform:
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For TikTok:
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> 5k median views
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> 5% ER
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For Instagram:
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> 60% real followers
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> 1% ER
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Related Articles
How to use screening questions?
Creating a Brief
How to choose the right creators for your campaign
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