Demographic Representation: Ensure that your chosen demographic is visibly featured in the creative, considering age, ethnicity, location, and overall ambiance to guarantee that your message resonates with the right individuals.
Targeted Hooks: Directly address your target audience in the hook, e.g., 'Hey College Students' or 'Curly Hair Care Tips Just For You' to effectively connect with these specific groups.
Customer Language: Leverage the language of your customers. Dive into their expressions, acknowledging their challenges, triggers, and aspirations for an improved life. A valuable tip is to incorporate phrases taken from their testimonials to authentically capture their sentiments.
User Reviews: Value feedback as invaluable insights. Integrate real user reviews into your creative brief guidelines, adding both credibility and audience trust.
Personal stories: Ask creators to share personal stories or experiences related to the product or service. Sharing personal narratives deepens audience engagement, making content more relatable and compelling.
Real Environments:Choose settings that mirror daily life. Whether it's a parent filming amidst school runs or a teacher in their classroom, authenticity shines through real-life scenarios.
Organic Expression: Encourage creators to embrace natural speech patterns, adding filler words or adjusting lines to make it sound more organic to their speaking style
Spontaneity: Guide creators to capture moments as if they're unfolding naturally, like answering a sudden call or transitioning between tasks.
Run 3–5 ads within each Ad set
Allow at least 7 days before shutting down underperforming creatives
Tailor the testing period (ranging from 7 to 30 days) in line with your marketing budget
When a creative works, improve and iterate
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