Pricing guidelines for UGC campaigns

Deep dive into how pricing works for Just Content campaigns


There are key factors that impact pricing when working with content creators for Just Content (UGC) campaigns. Some of these are:

  1. Complexity of Content to Produce: The complexity of the content plays a significant role in determining the pricing. If the content requires extensive editing, multiple deliverables (such as different versions or formats), or additional production elements like special effects or animations, it can increase the workload and time invested by the content creator. As a result, the pricing may be higher for more complex projects.

  2. Creator's Expertise: The level of expertise and skill possessed by the content creator can influence the pricing. Highly skilled creators who have a strong portfolio demonstrating technical proficiency, creativity, and attention to detail often command higher rates. Their ability to produce high-quality content that meets or exceeds client expectations is valued and reflected in their pricing.

  3. Creator's Niche: The specificity of a content creator's niche can influence pricing as well. Creators who specialize in a particular demographic, geography, professional field, or industry possess specialized knowledge and expertise. Their understanding of the target audience and ability to create content tailored to specific requirements can be highly sought after, potentially leading to higher pricing.

Pricing Guidelines

Based on data gathered from a high volume of collaborations on the platform, we have set a few guidelines that can help you set the right price for your campaign:

Here are some examples of how you can use these reference prices, depending on your needs:

UGC for Performance Marketing

Good for creative strategists and media buyers

Example of Request considering 3 creators. Goal: Content for Ads


  • 3 edited videos

  • 9 Hook variations (3 per creator)

  • 4-5 USPs per creator

  • 24 B-rolls (8 per creator)

  • 6 CTAs (2 per creator)


  • 3 Ready to use videos

  • 9+ Ads mixing raw assets


Starting from 

$450 USD

Ready-to-use UGC

Good for CEOs and business owners

UGC for Social Media

Good for social media managers

Requesting Modular Content

Good for Creative Testing

Related Articles

How much should I pay creators?

Negotiating prices with creators

Extra Payments

Adding Funds to your Account

How to set up a Just Content (UGC) campaign on Insense

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