What is a User-Generated Content campaign?
Overview
If you are looking to source authentic, quality content from experience creators, one of the simplest ways to collaborate with them is through a "User-Generated Content" campaign.
This is one of the campaign strategies you can choose from when creating a brief on Insense:
On these types of collaborations, the exchange between you and the creators you hire includes/excludes the following:
✔️ Getting user-generated content from creators
❌ Creators posting on their social media page
❌ Creators granting you access to their account to run paid ads
Finally, "User-Generated Content" campaigns are great for many different use-cases, such as:
Testing different types of videos to achieve better results
Sourcing UGC for your website
Getting content for your brand's social media page
Repurposing content for paid ads
Creating new content using content from different creators (e.g. mashup video)
Building/scaling your library of:
Raw footage (b-rolls)
Edited videos
Images
How to launch a User-Generated Content campaign?
We have prepared a detailed guide explaining all the steps to create a User-Generated Content. Click the button below to access it:
Related Articles
Pricing guidelines for UGC campaigns
How to source Modular content (Raw footage)
Sample Brief - UGC Modular Content
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