Deliverables:
1 Raw + 1 Final edited 60 second Product Comparison video ~ 10 B-Rolls + 4 Hook Options
Content usage: This content is for UGC ads only, no posting required. An ad will be run on Facebook and Instagram.
Deadline: 5 days after receiving the product.
Campaign goal: Conversions - Bottom of the funnel
[Your Brand here] is throwing a UNIQUE Black Friday Sale, and we want you to help us promote it! We are requesting one final video (no music), raw files, and 4 hook options.
Website:
Social:
Brand:!
Product: put here the products you will be sending to the creators, in the event you are sending multiple pieces you can list them here, you can also give them the option to choose their favorite products and make it even more authentic
Value props: List here the value props of chose product, If more than one, put the value props of your brand, overall vibe, inform the creator as much as possible
Personal stories: Share personal stories or experiences related to the product or service. Sharing personal narratives deepens audience engagement, making content more relatable and compelling.
Real Environments: Choose settings that mirror daily life. Whether it's a parent filming amidst school runs or a teacher in their classroom, authenticity shines through real-life scenarios.
Organic Expression: Embrace natural speech patterns, adding filler words or adjusting lines to make it sound more organic to their speaking style
Spontaneity: Capture moments as if they're unfolding naturally, like answering a sudden call or transitioning between tasks.
Must film in good lighting.
Film all content vertically, in a 9:16 aspect ratio
Add an extra 1–3 seconds in the beginning and end of all raw clips
Please, turn off all ACs, fans, and other loud devices while filming
Use neutral and plain clothing.
Ensure your environment and video are aesthetically pleasing.
Use a clean, not distracting background
Please, do NOT use any filters or color grading to your submitted content
Don't wear anything too provocative or distracting
The presence of other brands in the video is not allowed – Avoid wearing clothes with logos
Shot |
Notes |
Script |
Hook |
In the content, walk the viewer through the discounts, bundles, and deals. |
Hook options:
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Intro |
Intro options (use these as inspiration, you can make them your own!) “I’m your ___ fashion guru and since [your brand here] is having a ___ off sale, I’m showing you my go-to products!” “I’ve never seen [Your brand here] have a sale this big.” “[Your brand here] is having a ___ off sale, so I’m showing you my favorite things!” |
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Talking points |
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B-Rolls |
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B-Rolls of unboxing |
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CTA Variations |
Provide the following CTA variations:
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