Sample Brief - Black Friday Sale

Sample Brief

[Your Product] Black Friday Sale Brief Example

Objectives for the content


  • 1 Raw + 1 Final edited 60 second Product Comparison video ~ 10 B-Rolls + 4 Hook Options

Content usage: This content is for UGC ads only, no posting required. An ad will be run on Facebook and Instagram.

Deadline: 5 days after receiving the product.

Campaign goal: Conversions - Bottom of the funnel

[Your Brand here] is throwing a UNIQUE Black Friday Sale, and we want you to help us promote it! We are requesting one final video (no music), raw files, and 4 hook options.

Brand overview

  • Website:

  • Social:

  • Brand:!

  • Product: put here the products you will be sending to the creators, in the event you are sending multiple pieces you can list them here, you can also give them the option to choose their favorite products and make it even more authentic

  • Value props: List here the value props of chose product, If more than one, put the value props of your brand, overall vibe, inform the creator as much as possible

Shooting specifications:

  • Personal stories: Share personal stories or experiences related to the product or service. Sharing personal narratives deepens audience engagement, making content more relatable and compelling.

  • Real Environments: Choose settings that mirror daily life. Whether it's a parent filming amidst school runs or a teacher in their classroom, authenticity shines through real-life scenarios.

  • Organic Expression: Embrace natural speech patterns, adding filler words or adjusting lines to make it sound more organic to their speaking style

  • Spontaneity: Capture moments as if they're unfolding naturally, like answering a sudden call or transitioning between tasks.

  • Must film in good lighting.

  • Film all content vertically, in a 9:16 aspect ratio

  • Add an extra 1–3 seconds in the beginning and end of all raw clips

  • Please, turn off all ACs, fans, and other loud devices while filming

  • Use neutral and plain clothing.

  • Ensure your environment and video are aesthetically pleasing.

  • Use a clean, not distracting background

  • Please, do NOT use any filters or color grading to your submitted content

  • Don't wear anything too provocative or distracting

  • The presence of other brands in the video is not allowed – Avoid wearing clothes with logos





In the content, walk the viewer through the discounts, bundles, and deals.

Hook options:

  1. Black Friday Haul

  2. Deals you need to know about

  3. Unboxing your limited edition (your product here)

  4. GRWM Black Friday Edition


Intro options (use these as inspiration, you can make them your own!)

“I’m your ___ fashion guru and since [your brand here] is having a ___ off sale, I’m showing you my go-to products!”

“I’ve never seen [Your brand here] have a sale this big.”

“[Your brand here] is having a ___ off sale, so I’m showing you my favorite things!”

Talking points

  • Describe how the product feels on you and what kind of transformation it’s giving you. Example: “I love how glowy this skirt is!”

  • Mention how you paid half of the price for what you would have paid outside the Black Friday special

  • Compare our product price with a competitor price and mention our value proposition


  • SHORT clips of the different pieces you received WHILE you’re talking through the product benefits.

  • Changing into outfits, send us different options you can wear [Your product here]

  • Mention our sale: 40% Off and 1 Free customized bag

  • Shots of you in your room, in front of the mirror

  • Getting in and out of the car with different outfits

  • Showing in app shopping experience

B-Rolls of unboxing

  • Show unboxing

  • Show product details using your hands

CTA Variations

Provide the following CTA variations:

  • Swipe to try it out yourself!

  • Click below to order!

  • Get this before the sale is over

  • Last chance to get your personalized free bag

  • Save 40% in the product you always wanted

Related Articles

What is a Just Content (UGC) campaign?

How to set up a Just Content (UGC) campaign on Insense

How to screen UGC creators

Pricing guidelines for UGC campaigns

Fully edited vs Raw footage

Creative freedom vs Detailed brief

How to source Modular content (Raw footage)

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