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How to measure my organic posting campaign

Overview

The best way to know if your organic posting campaign is being successful is analyzing certain KPIs, which will help you get a better idea of how it performed. Some of these are:

  1. Engagement Metrics: Look at metrics such as likes, comments, shares, and saves to gauge the level of engagement the post generated. Higher engagement indicates that the post resonated with your audience and sparked interest or interaction.

  2. Reach and Impressions: Assess the reach and impressions of the post to understand how many people saw it. This metric helps determine the post's visibility and potential exposure to a wider audience.

  3. Click-through Rate (CTR): If your post includes a link or call-to-action (CTA), track the CTR to measure the number of users who clicked through to your website or landing page. A higher CTR indicates that the post successfully prompted users to take action.

  4. Conversion Tracking: If your goal is to drive specific conversions, set up conversion tracking on your website or landing page. Monitor the number of conversions generated from the organic post, such as purchases, sign-ups, or form submissions.

  5. Brand Mentions and Hashtags: Monitor brand mentions and hashtags associated with your organic post. This allows you to track user-generated content, user sentiments, and the overall reach and impact of your brand in relation to the post.

  6. Time Spent on Page: If the organic post leads users to a specific page on your website, analyze the average time users spend on that page. A longer average session duration indicates that users found the content valuable and engaged with it.

  7. Audience Insights: Utilize social media analytics tools to gain insights into your audience demographics, interests, and behavior. Analyzing these insights can help you understand whether the post resonated with your target audience and identify potential areas for improvement.

  8. Comparisons and Benchmarks: Compare the performance of your organic posts over time or against industry benchmarks. This allows you to identify trends, measure growth, and assess the relative success of your posts within your specific industry or niche.

Remember, the key metrics for measuring success may vary depending on your specific goals and objectives.

How to find Organic Posting results on Insense

It is important to note that Insense offers a wide range of metrics you can use to measure your success, directly from our platform. Check out this guide to learn all about it: Organic Posting Results

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