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How to set up an Organic Posting campaign on Insense

Deep dive into the specifics of setting up an Organic Posting campaign

Overview

Organic Posting campaigns are a great way to generate brand awareness and improve conversions. To do this, you will leverage a creator’s audience by having them post on their social channels.


Setting up an Organic Posting campaign

Select “Organic Posting” under Campaign Type.


Choose the platform you would like the creator to post the content on.


Choose how many Creators you would like to hire, and your price range.


For guidance on how much to pay creators, check out our articles:


Choose the objective of your campaign


Select “Conversions” if you are looking to drive, sales, downloads or website visits.


Select “Reach” if you are looking to increase brand awareness.

This step is optional, but will give our team better insight into what you are trying to achieve with the campaign, and they will then be able to better match you with the creators that suit this goal.


Choose the creators you would like to work with.


To get the best results for your Organic Posting campaign, it is important to select the location and gender of the audience you are targeting.


We would also recommend selecting the following minimum statistics for the creators:


Instagram

  • 2,000 followers

  • Real followers rate of 70%

  • Engagement rate of 2%

TikTok

  • 2,000 followers

  • Real followers rate of 70%

  • Engagement rate of 6%

Here are some guides to help you select the right creators for your use case:



Add your content requirements.


And finally, add your script to the "What should creators do" section.

As creators tend to know the type of content their audience best engages with, we would recommend allowing for a little more creative freedom within your script for Organic Posting campaigns.


This article gives more insights about this topic: Creative freedom vs Detailed brief


Once you have finished filling out the brief, you can send it to review. Our team will check everything is ok and set it live, or reach out to you if any adjustments need to be made.


Related Articles

Creating a Brief

How to screen influencer for Organic Posting campaigns

Pricing guidelines for Organic Posting campaigns

How to measure my organic posting campaign

Brief for UGC vs Brief for Organic Posting



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