--- title: How to screen influencer for Influencer Posts campaigns  description: Screen influencers for posting campaigns by reviewing audience size, engagement, reach, comments, and content consistency on Instagram or TikTok. --- [Skip to content](https://help.insense.pro/4261#main-content) English Show submenu for translations [![INSENSE LOGO ](https://help.insense.pro/hubfs/INSENSE_LOGO-2.svg)](https://insense.pro) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://insense.pro/contact-us) [Contact us](https://insense.pro/contact-us) How can we help you? - There are no suggestions because the search field is empty. 1. [Brands Knowledge Base](https://help.insense.pro/?hsLang=en) 2. [Influencer Posts Campaigns](https://help.insense.pro/influencer-posts-campaigns?hsLang=en) # How to screen influencer for Influencer Posts campaigns ## Deep dive into how to screen creators for an Influencer Posts campaign   #### Overview When choosing a creator for “Influencer Posts” Campaigns brand affinity is still important, however, your main focus should be the creator’s social media statistics as well as those of their audience.   You can see a creator’s metrics for their social media inside their Insense profile and by checking their social media profiles.   ![](https://files.dashly.app/knowledge-bases-images/articles/7481/7481-1702927691946-l1jkhg7r.gif)   --- #### Key metrics recommendations Here are our recommendations for the key metrics that you will want to pay attention to:   | | ### **For Instagram Creators** | | --- | --- | | **Followers** | The number of followers a creator has displays their ability to capture and engage an audience as well as maintain a community. We recommend hiring creators with **at least 2000 followers**. | | **Real Followers** | We recommend ensuring the percentage of real followers in their audience is **65% or more**. | | **Engagement rate** | Based on the audience, we recommend an ER rate of: - 4-8% for nano-creators (less than 110k followers), - 2-4% for micro-creator (between 10k - 100k followers), and - \>1.5% for macro-creators (more than 100k followers). | | **Comments** | Check if the comments on the creator’s posts come from real people, and look at *how their audience reacts to branded content*. | | **Followers vs following** | Take a look at the followers-to-following ratio. We suggest a following that **doesn't exceed 30%** of the number of followers. | | **Reach** | Total number of unique profiles that have seen the creator's Instagram posts or stories. We recommend checking both stories and posts. | | **Average reach of IG Stories** | - Nano-creators: 7-8% - Micro-creators: 2-6% - Macro-creators: \>2% | | **Average reach of IG Posts** | - Nano-creators: 20-25% - Micro-creators: 11-18% - Macro-creators: \>10% | --- | | ### **For TikTok Creators** | | --- | --- | | **Median views** | This number will show approximately how many people will see your content on the creator's account. We recommend choosing creators with **at least 1-5k median views**. | | **Engagement rate** | The average number of interactions a piece of content receives per follower. We recommend putting a filter of at **least 6-8% of ER**. | | **Comments** | Check if the comments on the creator’s posts come from real people, and look at *how their audience reacts to branded content*. | | **Frequency of posting** | Keep in mind that a good TikTok creator will be **consistently posting** at least a few times a week, and won’t disappear for months. |   Once you have found the right creators for your campaign, the next step is to start chatting with them to agree on the finer details of the collaboration.   You can read more about communicating with creators in our article [“Chatting with creators”](https://help.insense.pro/article/4335?hsLang=en)   --- #### Related Articles [How to use screening questions?](https://help.insense.pro/article/4324?hsLang=en) [How much should I pay creators?](https://help.insense.pro/article/4334?hsLang=en) [Pricing guidelines for Influencer Posts campaigns](https://help.insense.pro/article/4258?hsLang=en) [Chatting with creators](https://help.insense.pro/article/4335?hsLang=en) [How to choose the right creators for your campaign](https://help.insense.pro/article/4327?hsLang=en) [Creator shortlisting](https://help.insense.pro/article/4253?hsLang=en) [Custom Creator Lists](https://help.insense.pro/article/4233?hsLang=en)     --- We're here to help! 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