How to screen influencer for Influencer Posts campaigns
Overview
When choosing a creator for “Influencer Posts” Campaigns brand affinity is still important, however, your main focus should be the creator’s social media statistics as well as those of their audience.
You can see a creator’s metrics for their social media inside their Insense profile and by checking their social media profiles.
Key metrics recommendations
Here are our recommendations for the key metrics that you will want to pay attention to:
For Instagram Creators | |
Followers | The number of followers a creator has displays their ability to capture and engage an audience as well as maintain a community. We recommend hiring creators with at least 2000 followers. |
Real Followers | We recommend ensuring the percentage of real followers in their audience is 65% or more. |
Engagement rate | Based on the audience, we recommend an ER rate of:
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Comments | Check if the comments on the creator’s posts come from real people, and look at how their audience reacts to branded content. |
Followers vs following | Take a look at the followers-to-following ratio. We suggest a following that doesn't exceed 30% of the number of followers. |
Reach | Total number of unique profiles that have seen the creator's Instagram posts or stories. We recommend checking both stories and posts. |
Average reach of IG Stories |
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Average reach of IG Posts |
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For TikTok Creators | |
Median views | This number will show approximately how many people will see your content on the creator's account. We recommend choosing creators with at least 1-5k median views. |
Engagement rate | The average number of interactions a piece of content receives per follower. We recommend putting a filter of at least 6-8% of ER. |
Comments | Check if the comments on the creator’s posts come from real people, and look at how their audience reacts to branded content. |
Frequency of posting | Keep in mind that a good TikTok creator will be consistently posting at least a few times a week, and won’t disappear for months. |
Once you have found the right creators for your campaign, the next step is to start chatting with them to agree on the finer details of the collaboration.
You can read more about communicating with creators in our article “Chatting with creators”
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Pricing guidelines for Influencer Posts campaigns
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