Best practices for Partnership Ads (Whitelisting)

Selecting the Right Influencers

• Target Audience Alignment: Choose creators whose Instagram presence resonates with your target market and complements your product

  
  

• Content Compatibility: Ensure the creator's persona and content style naturally incorporate your product

  
  

• Audience Targeting in Ads: While the creator's follower base is less critical due to targeted ad audiences, potential customers often explore the creator's profile. Select creators where your product fits seamlessly into their feed

Crafting Your Creative Brief

When developing your creative brief for Partnership Ads (Whitelisting), aim for a balanced mix of organic and advertising content. The key is to maintain authenticity while ensuring the content is robust enough for an effective ad. Here's how to approach it:

• Gathering Raw Footage: Collaborate with the creator to get all necessary shots

  
  

• Creator-Driven Editing: Encourage the creator to produce a final, edited version on their own, adding a personal touch that resonates with their audience

  
  

• A/B Testing: create multiple video variations and conduct A/B testing on the creator's account. This approach helps in identifying the most effective content

  
  

• Aligning the Brief with your Campaign Goals: informative content for top-of-the-funnel objectives, and action-driven content for conversion-focused goals. See our UGC Guidelines for each stage of the funnel.

  
  

Launching the Partnership Ad

• Dark Posting: Get the raw footage provided by the creator, refine it in post-production, and then manually upload it to the ads manager. This process is known as dark posting, where the ad appears to be coming from the influencer's account.

• Ad Variety: Make sure to launch at least 3-5 Ads within your Ad set and monitor performance

Reviewing Ad Copy / Captions

When reviewing ad copy and captions, consider the following steps:

• Captions: Request captions from creators, asking how they would naturally write them on their own feed

  
  

• Editing: While editing is acceptable, if there are changes in tone or content, ensure to get approval from the creator first. Utilize Insense chat for seamless communication

  
  

• Copy: Tailor the ad copy to suit each stage of the sales funnel, ensuring relevance and effectiveness

  
  

• CTA: Experiment with different CTAs, particularly focusing on creating urgency in content aimed at the bottom of the funnel

  
  

  
  

Related Articles

What are Partnership Ads?

How to set up a Partnership Ads campaign on Insense

How to create Partnership Ads on Meta Ads Manager

Pricing guidelines for Creator Ads campaigns

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