Partnership Ads is an improvement on our previous Creator Licensing feature (also known as “whitelisting”) which allows you to connect to a creator’s handle directly through Insense to leverage their audience and lookalike audiences to improve results on your ads.
Connect directly to Instagram: Meaning that the creator doesn’t need to have a Facebook page to be able to connect to your ads manager.
Connect with peace of mind: Without any concerns of technical issues or ad accounts being blocked or restricted by Meta.
Unlimited connections: You can now connect to any number of creators at the same time (the previous limit was 3–5 creators at the same time).
Showcase your brand even more: On every ad, besides the creator’s handle and the usual “sponsored” text, the name of your brand will also be displayed.
Previous Creator Licensing | New Partnership Ads |
Partnership Ads offer more functionality, while Creator Licensing (Whitelisting) presents integrity risks.
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Previous Creator Licensing | Partnership Ads | |
Accounts to connect | FB Pages are a ‘must’ | IG Business Account is enough |
Tech errors & possibility of blocking ad accounts by Meta | Yes | No |
Design | Creator Handle + Sponsored | Creator Handle + Brand Account + Sponsored |
Scale | Up to 3-5 creator accounts to connect per day | Any amount creator handles to whitelist at the same time |
Ad Placement | Instagram, Facebook | Instagram, Facebook |
Dark posting | β | β |
Upload edited creator creative | β | β |
We have prepared a detailed guide explaining all the steps to create a Partnership Ads Campaign. Click the button below to access it:
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