Tips for mobile apps / digital services
Overview
If you were thinking that Insense is a tool that only works for brands who advertise a physical product, think again! If you own/are working for a mobile app or digital service, here are tips that can help you make the best out of your usage of the platform:
No product delivery: Meaning that since you don't have to wait for a physical product to be delivered, the creator can start working on the content as soon as you hire them, which can speed up the process on average 7 to 15 days.
Leverage the green screen: This can be especially useful for mobile apps, as it allows creators to showcase the app while talking to the camera. So next time, consider asking creators to use it!
Sample/audition video: Another way of leveraging the fact that you are advertising a non-physical product is to ask for creators for a quick sample video, giving them instructions on what they should do. This way, you can make sure that they portray the vibe your brand is looking for.
Overall, taking advantage of not having a physical is something that can help your brand accelerate the process of not only screening creators, but also the delivery time for the creative assets, while at the same time giving you some innovative options as to the format of the content itself.
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