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Sample Brief - Influencer Posts

Sample Brief - Influencer Posts campaigns

Sample Brief

[Your Product here] - Influencer Posts Brief


Objectives for the content + deliverables

Objectives: This content is to be posted on your own IG account and tailored to your audience

Deliverables: 1 Product Review video,

Deadline: 5 days after receiving the product.

Campaign goal: Awareness (top of the funnel)



Brand Overview

Website:

Social: 

Brand: We're passionate about developing unique and super-effective programs that truly make a difference in your life.

Product: [Your product here]



Value props:


  • [Your product here] is a program that shows results in 28 days

  • Contains green tea, guarana fruit, nettle leaves & more

  • Reduces bloating and helps in managing healthy weight loss

  • Boosts immunity

  • Improves energy levels and digestion


Shooting specifications:


  • Must film in good lighting.

  • Use neutral and plain clothing.

  • Ensure your environment and video are aesthetically pleasing.

  • Use a clean, not distracting background

  • Don't use any filters

  • Don't wear anything too provocative or distracting


Storyline:


  • The video's main point is to highlight the benefits of and your experience with the [Your product here] Bundle, which consists of 28-Day Teatox and Green Cleansing Elixir.

  • Be creative in your way of telling what your lifestyle is like as a mother while mentioning the benefits of the Super Cleanse Bundle and how SkinnyMint's 28-Day Teatox and Green Cleansing Elixir helps you with your health and wellness.


What's unique about the product:


  1. Best Value to get maximum fitness results

  1. Kickstart your health goals, detox easily, and boost your immunity

  1. Simple & Easy 2-Step Program with 28-Day Teatox and Green Cleansing Elixir

  1. Say bye to bloating once & for all* (all slimming products are not recommended for pregnant women)




Other technical aspects:

-Have a plain background.

-Do not use any music in the video draft

-Have shots where the products are shown up close

-Have shots where the products are being prepared & consumed.

- Mention the name of the bundle as well as the names of the individual products in the bundle.


Related Articles

What is an Organic Posting campaign?

How to set up an Organic Posting campaign on Insense

How to screen influencer for Organic Posting campaigns

Pricing guidelines for Organic Posting campaigns

Organic Posting Results



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