Sample Brief - Influencer Posts

Sample Brief - Influencer Posts campaigns

Sample Brief

[Your Product here] - Influencer Posts Brief

Objectives for the content + deliverables

Objectives: This content is to be posted on your own IG account and tailored to your audience

Deliverables: 1 Product Review video,

Deadline: 5 days after receiving the product.

Campaign goal: Awareness (top of the funnel)

Brand Overview



Brand: We're passionate about developing unique and super-effective programs that truly make a difference in your life.

Product: [Your product here]

Value props:

  • [Your product here] is a program that shows results in 28 days

  • Contains green tea, guarana fruit, nettle leaves & more

  • Reduces bloating and helps in managing healthy weight loss

  • Boosts immunity

  • Improves energy levels and digestion

Shooting specifications:

  • Must film in good lighting.

  • Use neutral and plain clothing.

  • Ensure your environment and video are aesthetically pleasing.

  • Use a clean, not distracting background

  • Don't use any filters

  • Don't wear anything too provocative or distracting


  • The video's main point is to highlight the benefits of and your experience with the [Your product here] Bundle, which consists of 28-Day Teatox and Green Cleansing Elixir.

  • Be creative in your way of telling what your lifestyle is like as a mother while mentioning the benefits of the Super Cleanse Bundle and how SkinnyMint's 28-Day Teatox and Green Cleansing Elixir helps you with your health and wellness.

What's unique about the product:

  1. Best Value to get maximum fitness results

  1. Kickstart your health goals, detox easily, and boost your immunity

  1. Simple & Easy 2-Step Program with 28-Day Teatox and Green Cleansing Elixir

  1. Say bye to bloating once & for all* (all slimming products are not recommended for pregnant women)

Other technical aspects:

-Have a plain background.

-Do not use any music in the video draft

-Have shots where the products are shown up close

-Have shots where the products are being prepared & consumed.

- Mention the name of the bundle as well as the names of the individual products in the bundle.

Related Articles

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How to screen influencer for Organic Posting campaigns

Pricing guidelines for Organic Posting campaigns

Organic Posting Results

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