What are long-term campaigns?
Overview
Once you’ve found creators that you really like for your campaigns, you might be thinking of expanding your relationship with them, which can be tackled by long-term collaborations.
When working with influencers, a long-term collaboration usually means either always-on partnerships or hiring the same creators multiple times for the same campaigns. Either way, working with a creator that has already given you good results overall means that there will be fewer surprises when tracking the performance of your campaign, since this will most likely perform based on past data.
Benefits
These types of campaigns also give you the opportunity to experiment with different capabilities, like running A/B tests for your messages, while at the same time is a type a campaign that is perceived as more authentic since the influencer’s audience already knows your product and sees it as a part of the influencer’s life.
Finally, you can also almost completely reduce the risk of working with a creator that might not deliver the results you want or not deliver content at all. Working with the same influencers in a recurrent way means more reliability and less following up on your end.
Related Articles
Custom Creator Lists
How to launch a long-term campaign on Insense
List of previous collaborations
Downloading your list of creators for every campaign
How to choose the right creators for your campaign
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