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TikTok Brief Sample (Posting + Spark Ads) - Conversions

Objectives for the content  

Deliverables: 

  • 1 Product Comparison video in raw format - 60 seconds

  • Same video edited by the creator  

  • B-rolls (specified in brief) 

Content usage: you will be required to post the video to your TikTok, at the same time we will edit the raw files and launch it as Spark Ads (using your handle). 

Deadline: 5 days after receiving the product. 

Objective: Conversions


Brand overview 

  • Website: [Add your website here]

  • Social: [Add your socials here]

  • Brand: [Add information about your brand here]

Example: 

Power Boost Daily Whitening Gel enhances teeth’s whiteness by brushing! Apply Power Boost to a toothbrush along with your favorite toothpaste and watch teeth get whiter and brighter. High performing hydrogen peroxide formula boosts whitening and removes stains on the surface and in between teeth, while Xylitol keeps plaque from adhering to your teeth.


Product: [Add your product name and description here]

Target Audience: Describe in detail who is your target audience


Collaboration requirements

Create this video in 2 versions:

👉🏽 Raw footage according to our shot list - no music, no text/effects

👉🏽 Final edited version by you, where you can use your creativity and edit with music, text overlays, effects. For the final version we hope to have a TikTok Style type of edit (TikTok fonts, fast-paced videos, with transitions and a great hook in the start).

👉🏽 Here is the shot list for the raw, unedited video:


Shot

VO or Creator Speaking

Describe your individual experience


Example:

Describe your individual story and experience with wanting to use the product. (Could be based on your experience with a job interview, dating, class reunion, presentation, etc.) Talk directly into the camera, while holding the Intelliwhite Prostrips with packaging in view. 

Product Interaction 


Example:

You are interacting with the product and describing your experience for the first time, make sure you are in the video. Within the first 10 seconds, make sure to name the brand and the product

Emphasize why it's a great product:

Highlight the 3 primary callouts for the item, feel free to add your own flair. 

- this allows me to whiten even with my braces

- pick your other favorite things about the product


Value proposition/Key Message


Example:

-USE POWER BOOST DAILY WHITENING GEL TO KEEP -YOUR TEETH WHITE EVEN WITH BRACES

-LITERALLY ANYONE WITH BRACES CAN BUY THIS PRODUCT DUE TO ITS GREAT PRICE OFFER

-THIS PRODUCT HAS OVER 100K REVIEWS ON AMAZON OF -PEOPLE WHO GOT THEIR CONFIDENCE BOOSTED


Product Comparison


Example:

Tell your audience that you went all crazy and checked lots of similar products (you can show blurry images of other brands)

But you can say that this product is the one you chose for yourself because:

“This Gel will not damage tooth enamel, and you can be confident in their quality because they were designed by a dentist.”

Make sure to use facial expressions of being impressed/amazed in an authentic manner while showing/talking about the main highlights of the product


CTA 


Example:

Guys, as I said these are the best stripes in the Market, you can check for yourself. I now feel confident again, now it's your turn!


B-rolls


Example:

  • Product arriving at your house

  • Unboxing shot

  • Close-up of product in your bathroom

  • Applying the product

  • Shot of you smiling to the camera

  • Shot of you putting the product in your handbag

  • Shot of your hand opening the product lid

Shooting Specifications

  • Must film in good lighting.

  • Film all content vertically, in a 9:16 aspect ratio 

  • Add an extra 1–3 seconds in the beginning and end of all raw clips 

  • Please, turn off all ACs, fans, and other loud devices while filming 

  • Use neutral and plain clothing. 

  • Ensure your environment and video are aesthetically pleasing. 

  • Use a clean, not distracting background

  • Please, do NOT use any filters or color grading to your submitted content 

  • For your edited version use: text overlay, royalty-free music and transitions


Related Articles

Brief Samples

How to create a TikTok Shop Campaign Brief

Sample Brief - TikTok Shop Guided Content

Sample - TikTok Shop Setup & Content Guide


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