Sample Brief - TikTok Shop Guided Content

[Your Product here] - TikTok Shop Campaign

Objectives for the content + deliverables 

We are looking for health & wellness enthusiasts to become part of our community and while promoting our products generate commissions. Hopefully you will be creating content on a monthly basis, let's start with your first video.

Create a compelling video to highlight (Your brand here) innovative health and beauty supplements, focusing on their collagen products designed to support skin, hair, and overall wellness, through an engaging TikTok shoppable video.

1 TikTok Shoppable Video posted on your TikTok

5 days after receiving the product.

Campaign goal:  
Sales through your TikTok Showcase link

Posting Instruction once content is approved:

1. Add our product to your TikTok shop showcase.

2. When posting your content, make sure to tag the product in your video using the '+ product' button on the posting screen. This will ensure that you receive your commission from us.

Use the following hashtags:

Brand overview 

Website: [Your website here]

Social:  [Your TikTok Handle here]

Brand: We're passionate about developing unique and super effective health & wellness products that truly make a difference in your life.

Product: [Your product here]

While filling out the Brief on Insense, the following structure should go under the “What Should Creators do Section”

Value props:

#Thicker hair in just a few days

#Stronger than ever nails from first intake

#Glowing skin effect and reduce wrinkles

  • Premium Collagen: Enriched with hyaluronic acid, vitamin C, biotin, and keratin - a unique combination of ingredients that work together to provide you with beautiful, healthy-looking skin, hair, and nails.

  • Enriched with Hyaluronic Acid: Hyaluronic acid helps to retain moisture in your skin, keeping it soft and supple.

Shooting specifications:

TikTok videos should be snappy, include storytelling, royalty-free background music, transitions, and text overlay. 

⭐Start Video with a Hook: Must show the product and brand in the first 5 sec of the video to sell the hook. Choose a trending Hook of your choice, examples: (“Summer must haves from TikTok Shop”, “If you are losing hair stop scrolling”, “My hair and skin after collagen”, “My TikTok Shop favorites” “Hacks you just can't live without”) 

⭐ Use voiceover

⭐Must include yourself talking to the camera throughout the video, NOT just show the product

⭐Shoot the video in different angles: include ones of you and the product and the product alone

⭐Demonstrate the ease of using a product and include close-ups

⭐Be expressive

⭐Demonstrate in your video if your product solves a unique problem or need. Showcase how your product can be used regularly in daily life.

⭐Film a step-by-step tutorial on how to use your product! It can be powerful to show the before and after results to stimulate the curiosity of viewers.


You can choose to shoot a story to resonate with your audience or choose one of the following content ideas:

  • Product close up Showcase with VO

  • Making a recipe using our product

  • Showing how our product blends in your sports/Gym/Yoga routine

  • Come start the day with me

  • ASMR

Call to action

  • You can use variations of "try now" or "get this today" or "you don't want to miss out on these!" or "start your [Your product here] journey today!"

  • Make sure to mention they can simply click on the link on the video

Other technical aspects:

  • Have a neat background;
  • Have shots where the products are shown up close;
  • Have shots where the products are being prepared & consumed;
  • Mention the name of the bundle as well as the names of the individual products in the bundle.


More TikTok resources to explore 

Types of shoppable content

Best practices for short shoppable videos

TikTok Shop for Sellers


Related Articles

How to create a TikTok Shop Campaign Brief

What is an Organic Posting campaign?

How to set up an Organic Posting campaign on Insense

How to screen influencer for Organic Posting campaigns

Pricing guidelines for Organic Posting campaigns


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