You can select a campaign goal and strategy, as well as define a price range.
You can also add product details such as photos, description and delivery method.
Not only that, but you can choose the type of creators you would like to work with, filtering them by location, category, gender, age, followers and engagement rate.
Finally and most importantly, you can add all your content requirements such as content type and media type and so on.
While the core elements of the brief will remain constant across different use cases, there are some key differences, which we will dive into below.
On Insense you can choose from multiple "Campaign Strategies", to best suit your goals and needs. The best strategy will highly depend on your Goals for the campaign.
In the article below, we describe each of the campaign Goals and their Strategies:
How to choose the right campaign for your goal
Once your campaign is up and running, it's time to pick the perfect creators to bring it to life. This step is absolutely key to ensuring your campaign's success.
For expert advice on selecting the right creators for your campaign, check out our guide in the next article:
How to use screening questions?
Can I launch campaigns for platforms other than Instagram and TikTok?
How to choose the right creators for your campaign
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