Launching your first campaign
You don't need to be an ad creative expert to run a successful campaign on Insense. You will find everything a well-made brief should include in our intuitive, user-friendly brief. It has a simplified flow process with clear options to select from in every step, making it easy to go through all your key requirements, get better results and minimize edits.
Overview
You can select a campaign type and platform that best suits your goals, as well as define a price range.
You can also add product details such as photos, description and delivery method.
Not only that, but you can choose the type of creators you would like to work with, filtering them by location, category, gender, age, followers and engagement rate.
Finally and most importantly, you can add all your content requirements such as content type and media type and so on.
While the core elements of the brief will remain constant across different use cases, there are some key differences, which we will dive into below.
What type of Campaign is best for me?
On Insense you can choose from multiple "Campaign Types", to best suit your goals and needs. Let's take a look at each:
Just Content Campaigns (UGC)
Looking to source quality UGC which your marketing team can repurpose and use beyond social media ads or for creative testing? Then you’ll want to run a Just Content campaign.
On these types of collaborations, the exchange between you and the creators you hire includes/excludes the following:
✔️ Getting user-generated content from creators
❌ Creators posting on their social media page
❌ Creators granting you access to their account to run paid ads
Finally, "Just Content" campaigns are great for many different use-cases, such as:
Testing different types of videos to achieve better results
Sourcing UGC for your website
Getting content for your brand's social media page
Repurposing content for paid ads
Creating new content using content from different creators (e.g. mashup video)
Building/scaling your library of:
Raw footage (b-rolls)
Edited videos
Images
How to launch a Just Content campaign?
We have prepared a detailed guide explaining all the steps to create a Just Content Campaign. Click the button below to access it:
Organic Posting Campaigns
If on top of getting quality content from a creator, you are also looking to leverage the follower as an influencer, then an Organic Posting campaign is the best choice for you.
Organic Posting campaigns are a great way to generate brand awareness and improve conversions. To do this, you will leverage a creator’s audience by having them post on their social channels.
On these types of collaborations, the exchange between you and the creators you hire includes/excludes the following:
✔️ Getting user-generated content from creators
✔️ Creators posting on their social media page
❌ Creators granting you access to their account to run paid ads
Finally, "Organic Posting" campaigns are great for many different use-cases, such as:
Product seeding campaigns
Generating brand awareness
Target an engaged and relevant audience through the influencer's post
Long-term partnerships with creators (like affiliate programs or ambassadorships)
Building/scaling your library of content
How to launch an Organic Posting campaign?
We have prepared a detailed guide explaining all the steps to create an Organic Posting Campaign. Click the button below to access it:
Creator Ads Campaigns
If you are looking to take your creative strategy to the next level, you need to leverage not only collaborating with the creator or having them post on their social media, but also having the capability to create ads of your own using their handle, this is called "Creator Ads".
On these types of collaborations, the exchange between you and the creators you hire includes/excludes the following:
✔️ Getting user-generated content from creators
✔️ Creators posting on their social media page - OPTIONAL
✔️ Creators granting you access to their account to run paid ads
Finally, "Creator Ads" campaigns are great for many different use-cases, such as:
Advertising your product in a more authentic and seamlessly way compared to traditional paid ads
Using the creator's audience to target lookalikes
Increasing ROAs and fully tracking stats
How to launch a Creator Ads campaign
We have prepared a detailed guide explaining all the steps to launch a Creator Ads Campaign. Click the button below to access it:
Product Seeding Campaigns
Product Seeding campaigns, also known as seeding programs or influencer seeding, are marketing strategies used by companies to introduce and promote their products to a targeted audience through the distribution of free or discounted products, while simultaneously identifying potential content creators and influencers for future paid campaigns and generating buzz and brand awareness.
Some benefits of Product Seeding campaign are:
Discover and match with professional influencers.
Obtain ready-to-use, engaging content.
Build lasting relationships with top-performing influencers.
Furthermore, these creators may create and share content on their social media, resulting in:
Word-of-mouth marketing to their audience.
Enhanced product reach through creators' existing audiences.
Engagement with your potential customer base.
If you would like to learn more about how Product Seeding campaigns work in practice, check this case study from our client GoPure.
How to launch a Product Seeding campaign
We have prepared a detailed guide explaining all the steps to launch a Product Seeding Campaign. Click the button below to access it:
What's Next?
Once your campaign is up and running, it's time to pick the perfect creators to bring it to life. This step is absolutely key to ensuring your campaign's success.
For expert advice on selecting the right creators for your campaign, check out our guide in the next article:
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