Best practices for Product Seeding Campaigns

Product

• Select your best-selling products

• Choose to send product bundles instead of individual items.

• Send out attention-grabbing packaging to encourage creators to share and post

  
  

Brief

• Provide comprehensive product information, highlighting key value proposition

Example of a compelling brief

"Good or bad, we want to hear it. Give your honest review of our products. We will be sending you a free bundle for you to test.

In a 30-60 second video, give your honest review on the online shopping experience through the shipping, the packaging, the product quality, the mood-changing effect of the product, and your overall impression of the [Brand name] Collection."

Creators

• For creator filters, keep reach metrics like followers and views vague for traction, but prioritize categories, demographics, and location to align with your target audience.

• Collaborate with at least 20 creators in your product seeding campaign; the no-obligation nature of reviews or postings makes a larger group beneficial for garnering engagement, reviews, and brand visibility.

• Touch base via Insense chat after creators receive the product, ask for any feedback so far, and make them feel valued

• Make your brand stand out by customizing creator packages: have their names printed, and write a thank you note.

• Launch the product exclusively for the Seeding creators first

Performance

• Provide audience discount codes as an incentive

• Run your seeding campaigns on multiple platforms: IG and TT at the same time

• Engaging is a must! If creators post, ensure to like, comment, and express gratitude.

• Convert successful seeding collaborations with creators into long-term partnerships for UGC or influencer ads, leveraging their established resonance with your audience and content quality.

Related Articles

What are Product Seeding campaigns?

How to set up a Product Seeding campaign on Insense

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