--- title: What are Partnership Ads? (Whitelisted Ads)  description: Learn how Partnership Ads on Insense improve whitelisting with easier setup, unlimited creator access, and enhanced Meta ad transparency and control. --- [Skip to content](https://help.insense.pro/4299#main-content) English Show submenu for translations [![INSENSE LOGO ](https://help.insense.pro/hubfs/INSENSE_LOGO-2.svg)](https://insense.pro) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://insense.pro/contact-us) [Contact us](https://insense.pro/contact-us) How can we help you? - There are no suggestions because the search field is empty. 1. [Brands Knowledge Base](https://help.insense.pro/?hsLang=en) 2. [Meta Partnership Ads](https://help.insense.pro/meta-partnership-ads?hsLang=en) # What are Partnership Ads? (Whitelisted Ads) ## The most effective way to scale ads on Meta using creator content ### **Overview** **Partnership Ads (Meta PA)** are Meta’s most advanced and best-performing format for running ads through creator handles. They allow brands to promote ads directly from a creator’s profile while maintaining full transparency, compliance, and performance optimization within Meta’s ecosystem.   This format is designed to **maximize performance at scale**, combining the authenticity of creator content with Meta’s most up-to-date branded content and ad delivery infrastructure. ![](https://help.insense.pro/hs-fs/hubfs/image-png-Dec-16-2025-02-32-37-7578-PM.png?width=423&height=434&name=image-png-Dec-16-2025-02-32-37-7578-PM.png) --- ### Why Partnership Ads? Meta Partnership Ads consistently outperform traditional brand ads and older whitelisting methods. Proven performance uplift: - **53% higher CTR** - **19% drop in CPA** - **99% probability of outperforming BAU (business-as-usual) ads** This is because Partnership Ads: - Leverage the creator’s audience more effectively - Are fully aligned with Meta’s branded content policies - Are prioritized by Meta’s algorithm compared to legacy whitelisting setups If your goal is to **scale paid social efficiently on Meta**, Partnership Ads are the recommended and future-proof solution. --- ### Partnership Ads at Insense Setting up Meta Partnership Ads through Insense is designed to be **easy and smooth**. #### One-click setup, easy tracking - Connect to a creator’s handle with a single click - Choose the **duration** of the partnership - Automatic notifications for partnership approvals, expirations, and updates - Clear visibility into partnership status at all times ![PA Accordion open](https://help.insense.pro/hs-fs/hubfs/PA%20Accordion%20open.png?width=670&height=376&name=PA%20Accordion%20open.png) This helps to ensure your ads **run smoothly**, without unexpected breaks. --- ### Use Partnership Ads across multiple campaign strategies Partnership Ads at Insense are not limited to one campaign type. You can: - Launch a dedicated Meta Partnership Ads campaign - Boost any UGC or Influencer Post collab using Meta PA - Test and experiment between: - Standard brand ads - Partnership Ads powered by creator handles This flexibility allows you to compare performance, iterate faster, and scale what works best. --- ### What about old whitelisting (Creator Licensing)? Legacy whitelisting is still available at Insense, but it’s important to note: - It is **outdated** and no longer supported by Meta’s latest ad infrastructure - It carries **higher integrity and compliance risks** - It is **harder to set up and maintain** - It is **not favored by Meta’s algorithm, nor by Content Creators** For both brands and creators, **Meta Partnership Ads are the clear upgrade** and the recommended path forward. --- ### How to launch a Partnership Ads campaign We have prepared a detailed guide explaining all the steps to create a Partnership Ads Campaign. Click the button below to access it: [Setting up a Whitelisted Ads Campaign - Full Guide](https://help.insense.pro/article/5085?hsLang=en)     --- #### Related Articles [How to set up a Whitelisted Ads campaign on Insense](https://help.insense.pro/article/5085?hsLang=en) [How to create Whitelisted Ads on Meta Ads Manager](https://help.insense.pro/article/4297?hsLang=en) [Pricing guidelines for Whitelisted Ads campaigns](https://help.insense.pro/article/4257?hsLang=en)   --- We're here to help! For any further assistance, click the chat bubble in the bottom corner and send us a message. Or feel free to reach out to us at hello@insense.com. 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