Overview
On Insense, you can quickly streamline the process of finding and connecting with the right affiliates who align with your brand. Our influencers are already pre-screened and interested in collaboration opportunities.
How to set up a campaign to make TikTok Shop Affiliates apply
When creating your campaign brief for TikTok Shop, you have two options to target your campaign for TikTok creators:
Option 1: Use the automated filter targeting the campaign for TikTok Shop creators only under the section of Creators > Advanced Filters.
Option 2: Leave the campaign open to any TikTok creator and add a screening question that will allow more creators wanting to collaborate with you to apply. If they are not enrolled in the program yet, they can apply:
Here is an example of a creative brief you can use for this type of campaign, which gives instructions to creators on how to enroll.
How to choose the right TikTok Shop affiliate
As TikTok evolves into social commerce, we also have to adapt and look differently at creators:
Before: Engagement rate based on likes/comments, number of followers, low CPM as key KPIs.
Now: Engagement rate based on views, content virality, and product affinity as key KPIs.
Let's review in detail what to do to get to work with the affiliate that will work for you:
Category
Aligning the creator's niche with the product category is important for success on TikTok Shop. Look for creators in the niche of your product or those reviewing products within your product category on their TikTok profile.
Set category filters
To ensure your campaign reaches the right creators, start by setting the appropriate category filters inside your campaign brief. This will help you target creators whose niches align with your product category, making it easier to find the perfect match. Additionally, using lookalike filters can help you find creators with audience profiles similar to your target market.
Review creator profiles
You should also open the creator TikTok profile and review the content they produce. See if you can picture your product blending in naturally in their feed.
Pro-tip: It's also important that creators actively review products on their account. Example of creator doing product reviews
Content Skills
Take a look at the creator's TikTok account and make sure you can see the following skills in their posted videos:
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Storytelling, giving personal recommendations, delivering a strong hook, using TikTok trends;
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Using TikTok in-app editing tools such as voiceover, transitions, and text overlays.
Audience
Make sure to work with influencers that:
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Have the majority of their audience in your target audience. The recommendation is that at least 60% is located in your target audience country;
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Have the majority of their audience's gender and age match your target audience.
You can set these parameters as minimum requirements for applying to your campaign in the Insense Brief filter:
Pro-tip 1: Comments: Check if the comments on the creator’s posts come from real people and observe how their audience reacts to branded content.
Pro-tip 2: Virality: Check the TikTok feed of the creator and see if they have some viral videos. Virality on TikTok isn't just about random chance; it often depends on the strategic use of trends and the platform's algorithm, which favors highly engaging content.
Related Articles
How to create a TikTok Shop Campaign Brief
Sample - TikTok Shop Setup & Content Guide
How to compensate TikTok Shop Affiliates
How to achieve success on TikTok Shop
How to set up a TikTok Shop campaign
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