How to choose the right campaign for your goal
What's the best campaign type for your current strategy?
Overview
On Insense, you can choose from a variety of campaign types, each tailored to different strategies and goals.
In this article, we'll explore which campaign type is most suitable for you, depending on your specific objectives and strategy.
Goal: Awareness & Reach
Objective: This is the initial phase where potential customers first learn about a brand or product. The goal here is to create broad visibility and inform the target audience about what the company offers.
Metrics: (How do I know if my campaign was successful?)
- Activated influencers
- Posts
- Reach
- Impressions
Campaigns:
- User-Generated Content (UGC)
- Strategy:Utilize a mix of engaging, viral-style content that showcases the product in everyday use or in creative, eye-catching ways.
- Meta: Leverage high-impact visual content and short, engaging videos that can easily be shared. Focus on content that can go viral, such as unique uses of your product or exceptional customer experiences.
- TikTok: Utilize trending challenges, sounds, and effects to make engaging content that aligns with current trends. Encourage creators to incorporate your products in a natural, entertaining way that resonates with the TikTok community.
- Meta: Leverage high-impact visual content and short, engaging videos that can easily be shared. Focus on content that can go viral, such as unique uses of your product or exceptional customer experiences.
- Strategy:Utilize a mix of engaging, viral-style content that showcases the product in everyday use or in creative, eye-catching ways.
Here's a guide on How to set up a User-Generated Content campaign on Insense
- Product Seeding
- Strategy: Choose products that best represent your brand and have high visual appeal. Send these to a diverse group of influencers, prioritizing categories, demographics, and locations to align with your target audience while keeping metrics like followers and views vague. Evaluate which influencers have the highest engagement rates and consider them for the paid UGC and longer-term collaborations for consistent brand exposure.
Here's a guide on How to set up a Product Seeding campaign on Insense
- Influencer Posts
- Strategy:Have influencers introduce the brand through authentic storytelling
- Meta: Influencers should create posts that introduce the brand in a positive, authentic manner. Focus on storytelling that connects the audience with the brand’s core values or mission.
- TikTok: Posts should be fun, possibly incorporating music and dance trends that are currently popular on the platform. Encourage influencers to use their creativity to highlight the product in a way that naturally fits into TikTok’s dynamic content style.
- Meta: Influencers should create posts that introduce the brand in a positive, authentic manner. Focus on storytelling that connects the audience with the brand’s core values or mission.
- Strategy:Have influencers introduce the brand through authentic storytelling
Here's a guide on How to set up an Influencer Posts campaign on Insense
- TikTok Spark Ads
- Strategy: Partner with influencers to create engaging posts about your product on TikTok. Focus on promoting posts that receive the most views as Spark Ads. This strategy utilizes content that has already shown high visibility, effectively maximizing awareness and broad reach. Views are essential for spotting the content that will best capture attention at this stage.
Here's a guide on How to set up a Spark Ads campaign on Insense
- Meta Partnership Ads (aka Influencer Whitelisting)
- Strategy:Create high-quality ads that stand out and seem genuine. Use Meta’s tools to target these ads to the right people who match your brand’s ideal customer profile. This way, you can reach a wider audience effectively, making the most of each ad by focusing on the content's quality and the influencer’s authenticity.
- Compelling Content: Ensure the content itself is compelling enough to stand alone without the need for audience leverage. The content should be high-quality, visually appealing, and align well with your brand’s identity and message.
- Influencer-Brand Fit: Choose influencers whose image and style resonate deeply with your brand’s values, even if their direct audience reach isn't being utilized.
- Broad Yet Strategic Targeting: Use the partnership ads to target broader audiences on the advertising platform itself.
- Compelling Content: Ensure the content itself is compelling enough to stand alone without the need for audience leverage. The content should be high-quality, visually appealing, and align well with your brand’s identity and message.
- Strategy:Create high-quality ads that stand out and seem genuine. Use Meta’s tools to target these ads to the right people who match your brand’s ideal customer profile. This way, you can reach a wider audience effectively, making the most of each ad by focusing on the content's quality and the influencer’s authenticity.
Here's a guide on How to set up a Whitelisted Ads campaign on Insense
Goal: Engagement & Interest
Objective: This stage focuses on deepening the potential customer's interest in your brand or product. The aim is to engage users further, encouraging them to consider your brand as a viable choice and build a deeper connection.
Metrics: (How do I know if my campaign was successful?)
- Engagement rate (likes, comments, shares)
- Views
- Clicks
- Traffic
- Time spent on content; Video completion rates
- Increase in follower interaction and direct messages
Campaigns:
- User-Generated Content (UGC)
- Strategy:Feature UGC in your paid ads to highlight the practical use and satisfaction of your products from real customers.
- Paid Social
- Meta: Create ads that incorporate customer testimonials and success stories. These should include clear visuals of the product in use, highlighting its benefits and versatility.
- TikTok: Use UGC that aligns with TikTok trends, showing your product solving real problems or enhancing lifestyles.
- Meta: Create ads that incorporate customer testimonials and success stories. These should include clear visuals of the product in use, highlighting its benefits and versatility.
- Owned Channels
- Organic social: Use influencer-generated content prominently on your organic social media channels. This content naturally engages followers and can increase interaction rates by showcasing authentic experiences and testimonials.
- Others: Beyond social media, repurpose this content across other owned marketing channels such as emails, your website, packaging, and more. Integrating UGC in these areas further extends its reach and impact, reinforcing your brand’s credibility and consistency across all customer touchpoints.
- Organic social: Use influencer-generated content prominently on your organic social media channels. This content naturally engages followers and can increase interaction rates by showcasing authentic experiences and testimonials.
- Paid Social
- Strategy:Feature UGC in your paid ads to highlight the practical use and satisfaction of your products from real customers.
Here's a guide on How to set up a User-Generated Content campaign on Insense
- Influencer Posts
- Strategy: Collaborate with influencers for multiple engagements over time to maintain audience interest and familiarity. These posts should progressively delve deeper into product details, user benefits, and brand values.
- Meta: Encourage influencers to create content that dives deep into product features and benefits through carousel posts, detailed stories with polls and question stickers, and posts that highlight unique product uses. These formats allow for rich storytelling and increased audience interaction. For content that performs well organically, consider turning these into sponsored posts to reach a wider audience.
- TikTok: Utilize influencers to create a series of fun, engaging videos that may include tutorials, challenges, or creative uses of your product. These should invite viewer participation and comments.
- Meta: Encourage influencers to create content that dives deep into product features and benefits through carousel posts, detailed stories with polls and question stickers, and posts that highlight unique product uses. These formats allow for rich storytelling and increased audience interaction. For content that performs well organically, consider turning these into sponsored posts to reach a wider audience.
- Strategy: Collaborate with influencers for multiple engagements over time to maintain audience interest and familiarity. These posts should progressively delve deeper into product details, user benefits, and brand values.
Here's a guide on How to set up an How to set up an Influencer Posts campaign on Insense
- Meta Partnership Ads (aka Influencer Whitelisting)
- Strategy: Use the influencer's credibility to your advantage by featuring their content in your ads. This content should focus on fostering trust and relatability, showing the influencer's genuine use and opinion of the product. Design ads that feel like a natural part of the influencer's usual content, using their voice and style to maintain authenticity. These ads can include direct calls to action like visiting your website or signing up for more information.
Here's a guide on How to set up a Whitelisted Ads campaign on Insense
- TikTok Spark Ads
- Strategy: Focus on content that requires active participation or more thoughtful interaction from viewers. This could include challenges where users are prompted to use the product in a specific way, detailed testimonials, or storytelling that invites users to share their own experiences or opinions.
Here's a guide on How to set up a Spark Ads campaign on Insense
Conversion & Sales
Objective: This stage aims to transform interest and engagement into tangible results, such as purchases or other desired actions.
Metrics: (How do I know if my campaign was successful?)
-
Sales, subscriptions, downloads
-
Promo code use and traffic from affiliate links
How Do You Know If Your Brand Is Ready To Drive Influencer Sales?
Every brand wants to drive sales through influencer marketing — but certain brands are better positioned to drive direct, trackable sales through influencers:- Brands that are established on social media and have social media storefront
I.e. those who already have a following and a level of brand awareness - Products with lower price points
For example, make up and hair care are a better match for influencer marketing than, say, diamond rings - Products with a short customer journey and lower consideration purchase
A new sofa usually requires some consideration compared to some new cushions you might buy on the spot - Brands that are engaged with their target audience
Engagement metrics such as comments, saves, click throughs, email sign ups show great potential for future sales
- Brands that are established on social media and have social media storefront
Campaigns:
- User-Generated Content (UGC)
- Strategy:Use UGC to effectively demonstrate the benefits and results of your products, incorporating strong calls to action that encourage immediate purchases. Emphasize customer testimonials and before-and-after results to highlight product effectiveness and value.
- Paid Social: Leverage UGC in the targeted ads that directly showcases the benefits and results of using your products, with a strong call to action encouraging purchase. Highlight customer testimonials and before-and-after results to provide proof of value and effectiveness.
- Owned channels:
- Shoppable Videos on Website: Integrate UGC into shoppable video content on your website. This can significantly enhance the shopping experience, allowing customers to see products in action and buy them directly through the video interface.
- Additional Strategies: Consider also using this UGC in other direct conversion tools such as email campaigns or featured promotions on your homepage.
- Shoppable Videos on Website: Integrate UGC into shoppable video content on your website. This can significantly enhance the shopping experience, allowing customers to see products in action and buy them directly through the video interface.
- Paid Social: Leverage UGC in the targeted ads that directly showcases the benefits and results of using your products, with a strong call to action encouraging purchase. Highlight customer testimonials and before-and-after results to provide proof of value and effectiveness.
- Strategy:Use UGC to effectively demonstrate the benefits and results of your products, incorporating strong calls to action that encourage immediate purchases. Emphasize customer testimonials and before-and-after results to highlight product effectiveness and value.
Here's a guide on How to set up a User-Generated Content campaign on Insense
- Affiliate Campaigns
- Strategy: This campaign type involves a more strategic approach where influencers are carefully selected based on their audience's alignment with the product target market. The content is highly tailored to encourage sales, often including stronger calls to action, incentives like limited-time offers, and detailed explanations of product benefits.
- Strategy: This campaign type involves a more strategic approach where influencers are carefully selected based on their audience's alignment with the product target market. The content is highly tailored to encourage sales, often including stronger calls to action, incentives like limited-time offers, and detailed explanations of product benefits.
- TikTok Shop
- Strategy: Integrate product listings directly within TikTok to facilitate immediate purchases from the platform. Connect with creators who are enrolled in the TT Shop program. This approach leverages the TT Shop's seamless shopping experience to drive sales directly from engaging content created by trusted influencers.
- Strategy: Integrate product listings directly within TikTok to facilitate immediate purchases from the platform. Connect with creators who are enrolled in the TT Shop program. This approach leverages the TT Shop's seamless shopping experience to drive sales directly from engaging content created by trusted influencers.
- Meta Partnership Ads (aka Influencer Whitelisting)
- Strategy: Employ influencer partnerships to create ads that appear natively on their profiles. Focus on strong calls to action like 'Shop Now' and use retargeting to reach users who have shown previous interest in the products.
Here's a guide on How to set up a Whitelisted Ads campaign on Insense
- TikTok Spark Ads
- Strategy: Promote posts that have high engagement and directly link to purchasing options. Use Spark Ads to amplify successful organic content that includes clear purchasing instructions or showcases the product in use, urging viewers to make a purchase decision.
Here's a guide on How to set up a Spark Ads campaign on Insense
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