Commission
Before launching the campaign, set up a commission inside the brief.
TikTok suggests a starting commission rate of 15% for affiliates, but it's crucial to consider setting the commission at the highest feasible amount based on profit margins.
Offering an appealing commission rate not only activates more affiliates but also encourages their continued engagement. Experiment with different commission levels to observe the impact on affiliate activations and order volumes.
Flat fee + Commission
Paying influencers an upfront flat fee in addition to the commissions has several key benefits:
-
Attracting higher-quality creators who might otherwise not participate, ensuring you work with top-tier influencers who produce quality content and engage effectively with their audience;
-
Having more control over creative direction and usage rights, allowing you to align content with your brand’s vision, repurpose it for broader marketing efforts, and maximize the value of each piece of content created;
-
Guaranteed posts, ensuring your products get the visibility they need and reducing the risk of creators not delivering after receiving products.
On Insense, you can set and pay out the flat fee to creators in addition to the commissions they earn in the Affiliate Center.
You can set a flat fee as modest as USD 30-50. However, it's important to recognize that certain high-profile creators may command higher fees, particularly those with sizable built-in audiences.
For a more detailed guideline on this matter, please check the article: Pricing guidelines for TikTok Shop campaigns
Related Articles
Pricing guidelines for TikTok Shop campaigns
How to create a TikTok Shop Campaign Brief
Sample - TikTok Shop Setup & Content Guide
How to achieve success on TikTok Shop
How to set up a TikTok Shop campaign
How to find and choose TikTok Shop Affiliates
We're here to help! For any further assistance, click the chat bubble in the bottom corner and send us a message. Or feel free to reach out to us at hello@insense.com.
We're just a message away!