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What are Partnership Ads? (Whitelisted Ads) 

The most effective way to scale ads on Meta using creator content

Overview

Partnership Ads (Meta PA) are Meta’s most advanced and best-performing format for running ads through creator handles. They allow brands to promote ads directly from a creator’s profile while maintaining full transparency, compliance, and performance optimization within Meta’s ecosystem.
 

This format is designed to maximize performance at scale, combining the authenticity of creator content with Meta’s most up-to-date branded content and ad delivery infrastructure.

Why Partnership Ads?

Meta Partnership Ads consistently outperform traditional brand ads and older whitelisting methods.

Proven performance uplift:

  • 53% higher CTR

  • 19% drop in CPA

  • 99% probability of outperforming BAU (business-as-usual) ads

This is because Partnership Ads:

  • Leverage the creator’s audience more effectively

  • Are fully aligned with Meta’s branded content policies

  • Are prioritized by Meta’s algorithm compared to legacy whitelisting setups

If your goal is to scale paid social efficiently on Meta, Partnership Ads are the recommended and future-proof solution.

Partnership Ads at Insense

Setting up Meta Partnership Ads through Insense is designed to be easy and smooth.

One-click setup, easy tracking

  • Connect to a creator’s handle with a single click

  • Choose the duration of the partnership

  • Automatic notifications for partnership approvals, expirations, and updates

  • Clear visibility into partnership status at all times

PA Accordion open

This helps to ensure your ads run smoothly, without unexpected breaks.

Use Partnership Ads across multiple campaign strategies

Partnership Ads at Insense are not limited to one campaign type. You can:

  • Launch a dedicated Meta Partnership Ads campaign

  • Boost any UGC or Influencer Post collab using Meta PA

  • Test and experiment between:

    • Standard brand ads

    • Partnership Ads powered by creator handles

This flexibility allows you to compare performance, iterate faster, and scale what works best.

What about old whitelisting (Creator Licensing)?

Legacy whitelisting is still available at Insense, but it’s important to note:

  • It is outdated and no longer supported by Meta’s latest ad infrastructure

  • It carries higher integrity and compliance risks

  • It is harder to set up and maintain

  • It is not favored by Meta’s algorithm, nor by Content Creators


For both brands and creators, Meta Partnership Ads are the clear upgrade and the recommended path forward.

How to launch a Partnership Ads campaign

We have prepared a detailed guide explaining all the steps to create a Partnership Ads Campaign. Click the button below to access it:

 

 

Related Articles

How to set up a Whitelisted Ads campaign on Insense

How to create Whitelisted Ads on Meta Ads Manager

Pricing guidelines for Whitelisted Ads campaigns

 

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