--- title: Creative freedom vs Detailed brief  description: Learn when to give creators full creative freedom vs. detailed briefs—balance audience insight with brand control for organic posts or ad content. --- [Skip to content](https://help.insense.pro/4296#main-content) English Show submenu for translations [![INSENSE LOGO ](https://help.insense.pro/hubfs/INSENSE_LOGO-2.svg)](https://insense.pro) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://insense.pro/contact-us) [Contact us](https://insense.pro/contact-us) How can we help you? - There are no suggestions because the search field is empty. 1. [Brands Knowledge Base](https://help.insense.pro/?hsLang=en) 2. [User-Generated Content Campaigns](https://help.insense.pro/user-generated-content-campaigns?hsLang=en) # Creative freedom vs Detailed brief ## Deep dive into the differences between different types of briefs Overview   People often wonder whether they should give creative freedom or a detailed brief to influencers or UGC creators. #### Content for organic posting For organic posting campaigns, you need to choose creators with a presence on the social media platform you want to use. Therefore, for an Instagram organic posting campaign, choose creators with a presence on Instagram - and the same for TikTok.   In most of these cases, since the creator knows their audience and what works better to reach them, it is a better strategy to give them more creative freedom.   #### Content for ad creatives You are the experts about your brand and products, and you know which ads worked and which didn't. Therefore, as the creative strategist, you have the bigger picture and vision for your next concepts.   In this case, we highly-recommend providing detailed guidance including scripts to ensure you receive the content you need with few revisions.   ***Note:*** *If the creator has a marketing or paid social background (and has input from you about what has worked and not worked in the past), then you can give them more freedom as they will have a better understanding about the process.*   Regardless of the points above, you should always give a detailed overview of your brand and the product (especially value propositions) the influencer or creator is producing content for.   --- #### Related Articles [Chatting with creators](https://help.insense.pro/article/4335?hsLang=en) [Creating a Brief](https://help.insense.pro/article/4339?hsLang=en) [How to screen UGC creators](https://help.insense.pro/article/4262?hsLang=en) [The content I received is not good/did not follow the brief. What should I do?](https://help.insense.pro/article/4319?hsLang=en)   --- We're here to help! For any further assistance, click the chat bubble in the bottom corner and send us a message. Or feel free to reach out to us at hello@insense.com. We're just a message away! - [Getting started on Insense](https://help.insense.pro/getting-started-on-insense?hsLang=en) - [Account Settings & Billing](https://help.insense.pro/account-settings-billing?hsLang=en) - [Features & Functionality](https://help.insense.pro/features-functionality?hsLang=en) - [Creator Management](https://help.insense.pro/creator-management?hsLang=en) - [Campaign Management](https://help.insense.pro/campaign-management?hsLang=en) - [User-Generated Content Campaigns](https://help.insense.pro/user-generated-content-campaigns?hsLang=en) - [Influencer Posts Campaigns](https://help.insense.pro/influencer-posts-campaigns?hsLang=en) - [Product Seeding Campaigns](https://help.insense.pro/product-seeding-campaigns?hsLang=en) - [Meta Partnership Ads](https://help.insense.pro/meta-partnership-ads?hsLang=en) - [TikTok Spark Ads Campaigns](https://help.insense.pro/tiktok-spark-ads-campaigns?hsLang=en) - [TikTok Shop Campaigns](https://help.insense.pro/tiktok-shop-campaigns?hsLang=en) - [Brief Samples](https://help.insense.pro/brief-samples?hsLang=en) - [Creator Email Outreach Tool](https://help.insense.pro/creator-email-outreach-tool?hsLang=en) - [Resources](https://help.insense.pro/resources?hsLang=en) - [Troubleshooting & FAQs](https://help.insense.pro/troubleshooting-faqs?hsLang=en) [![INSENSE LOGO](https://help.insense.pro/hubfs/INSENSE_LOGO-1.svg "INSENSE LOGO")](https://insense.pro) [mailto:hello@insense.pro](mailto:hello@insense.pro) Copyright © 2025, Insense Ads Inc.