---
title: What is a User-Generated Content campaign?
description: UGC campaigns on Insense let you hire creators for authentic content without posting—perfect for testing, social media, ads, and building a content library.
---

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1. [Brands Knowledge Base](https://help.insense.pro/?hsLang=en)
2. [User-Generated Content Campaigns](https://help.insense.pro/user-generated-content-campaigns?hsLang=en)

# What is a User-Generated Content campaign?

## Deep dive into the specifics of a User-Generated Content campaign

Overview

 

If you are looking to source authentic, quality content from experience creators, one of the simplest ways to collaborate with them is through a "User-Generated Content" campaign.

 

This is one of the campaign strategies you can choose from when creating a brief on Insense:

 

![](https://files.dashly.app/knowledge-bases-images/articles/7481/7481-1727706081848-vf58fylw.png)

 

On these types of collaborations, the exchange between you and the creators you hire includes/excludes the following:

 

✔️ Getting user-generated content from creators

❌ Creators posting on their social media page

❌ Creators granting you access to their account to run paid ads

 

Finally, "User-Generated Content" campaigns are great for many different use-cases, such as:

- Testing different types of videos to achieve better results
- Sourcing UGC for your website
- Getting content for your brand's social media page
- Repurposing content for paid ads
- Creating new content using content from different creators (e.g. mashup video)
- Building/scaling your library of:
  
    - Raw footage (b-rolls)
    - Edited videos
    - Images

 

---

#### How to launch a User-Generated Content campaign?

We have prepared a detailed guide explaining all the steps to create a User-Generated Content. Click the button below to access it:

 

[How to set up a User-Generated Content campaign on Insense](https://help.insense.pro/article/5081?hsLang=en)

 

 

---

#### Related Articles

[How to screen UGC creators](https://help.insense.pro/article/4262?hsLang=en)

[Pricing guidelines for UGC campaigns](https://help.insense.pro/article/4259?hsLang=en)

[Fully edited vs Raw footage](https://help.insense.pro/article/4294?hsLang=en)

[How to source Modular content (Raw footage)](https://help.insense.pro/article/4237?hsLang=en)

[Sample Brief - UGC Modular Content](https://help.insense.pro/article/4230?hsLang=en)

 

 

---

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