If you are looking to source authentic, quality content from experience creators, one of the simplest ways to collaborate with them is through a "User-Generated Content" campaign.
This is one of the campaign strategies you can choose from when creating a brief on Insense:
On these types of collaborations, the exchange between you and the creators you hire includes/excludes the following:
✔️ Getting user-generated content from creators
❌ Creators posting on their social media page
❌ Creators granting you access to their account to run paid ads
Finally, "User-Generated Content" campaigns are great for many different use-cases, such as:
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Testing different types of videos to achieve better results
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Sourcing UGC for your website
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Getting content for your brand's social media page
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Repurposing content for paid ads
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Creating new content using content from different creators (e.g. mashup video)
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Building/scaling your library of:
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Raw footage (b-rolls)
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Edited videos
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Images
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How to launch a User-Generated Content campaign?
We have prepared a detailed guide explaining all the steps to create a User-Generated Content. Click the button below to access it:
Related Articles
Pricing guidelines for UGC campaigns
How to source Modular content (Raw footage)
Sample Brief - UGC Modular Content
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