---
title: Best practices for Product Seeding Campaigns 
description: Maximize your Product Seeding campaigns—choose top products, brief clearly, target the right creators, and turn posts into lasting partnerships.
---

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1. [Brands Knowledge Base](https://help.insense.pro/?hsLang=en)
2. [Product Seeding Campaigns](https://help.insense.pro/product-seeding-campaigns?hsLang=en)

# Best practices for Product Seeding Campaigns

## Deep dive into what will make your Product Seeding campaigns better

 

#### Product

- Select your best-selling products
- Choose to send product bundles instead of individual items.
- Send out attention-grabbing packaging to encourage creators to share and post

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#### Brief

- Provide comprehensive product information, highlighting key value proposition

#### Example of a compelling brief

*"Good or bad, we want to hear it. Give your honest review of our products. We will be sending you a free bundle for you to test.*

*In a 30-60 second video, give your honest review on the online shopping experience through the shipping, the packaging, the product quality, the mood-changing effect of the product, and your overall impression of the \[Brand name\] Collection."*

 

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#### Creators

- For creator filters, keep reach metrics like followers and views vague for traction, but prioritize categories, demographics, and location to align with your target audience.
- Collaborate with at least 20 creators in your product seeding campaign; the no-obligation nature of reviews or postings makes a larger group beneficial for garnering engagement, reviews, and brand visibility.
- Touch base via Insense chat after creators receive the product, ask for any feedback so far, and make them feel valued
- Make your brand stand out by customizing creator packages: have their names printed, and write a thank you note.
- Launch the product exclusively for the Seeding creators first

 

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#### Performance

- Provide audience discount codes as an incentive
- Run your seeding campaigns on multiple platforms: IG and TT at the same time
- Engaging is a must! If creators post, ensure to like, comment, and express gratitude.
- Convert successful seeding collaborations with creators into long-term partnerships for UGC or influencer ads, leveraging their established resonance with your audience and content quality.

 

---

#### Related Articles

[What are Product Seeding campaigns?](https://help.insense.pro/article/4241?hsLang=en)

 

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