--- title: Sample Brief - Whitelisted Ads description: Explore a detailed Whitelisted Ads brief template focused on conversion goals, with clear deliverables, creative requirements, and storytelling tips to guide creators in producing high-impact testimonial content. --- [Skip to content](https://help.insense.pro/4228#main-content) English Show submenu for translations [![INSENSE LOGO ](https://help.insense.pro/hubfs/INSENSE_LOGO-2.svg)](https://insense.pro) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://insense.pro/contact-us) [Contact us](https://insense.pro/contact-us) How can we help you? - There are no suggestions because the search field is empty. 1. [Brands Knowledge Base](https://help.insense.pro/?hsLang=en) 2. [Brief Samples](https://help.insense.pro/brief-samples?hsLang=en) # Sample Brief - Whitelisted Ads ### \[Your Product here\] - Whitelisted Ads Brief   ### **Objectives for the content + deliverables** **Objectives:** This content is going to be whitelisted from your account after you have posted it. The whitelisted version will be edited by our team. **Deliverables:** 1 Testimonial video, ~ 4 specified shots. Fully edited video 60 sec and the raw footage. **Deadline:** 5 days after receiving the product. **Campaign goal:** Conversions (Mid and bottom of the funnel)   ### **Brand Overview** **Website:** **Social:** **Brand:** \[Your brand here\] **Product:** \[Your product here\]   **Value props:** - This super serum is made from all-natural ingredients, selected to penetrate the scalp, grow back your edges, fill in your bald spots, and grow your hair FAST! - People who have tried \[Your product here\] see increased hair growth in just 7-14 days of use. Tell us, do you agree with the 20k reviews out there championing these products? ### **Collaboration requirements** Create this video in 2 versions: 👉🏽 Raw footage according to our shot list - no music, no text/effects 👉🏽 Final edited version by you, where you can use your creativity and edit with music, text overlays, and effects. For the final version, we hope to have a TikTok-style type of edit (TikTok fonts, fast-paced videos, transitions, and a great hook at the start). 👉🏽 Here is the shot list for the raw unedited video:   | **Shot** | **Visual** | **Note** | | --- | --- | --- | | About me | | Tell us about your relationship with your hair. What challenges have you experienced? What are your hair goals? | | Product demo | | Show us how you apply the products. Please include a full shot of your face. Make sure product labels are visible. | | Testimonial | | When do you most often use the products (i.e., as styling gel, when braiding hair, to aid hair regrowth, etc.)? How have these products impacted your relationship to your hair? | | Product Review | | After 7+ days of use, do you see hair growth? | ### **Call to Action:** - Compare the product with competitor products and guide the audience to the website - Compare the price of this product with other products you used before and guide the audience to the website - Create urgency in the audience and mention that there is a limited offer ### **👉🏽 Required Actions:** - Feature our regrowth serum & edge control - show us how you apply the products. - Please include a full shot of your face. Make sure product labels are visible. - Start Video with a Hook, here are some you can use: - "Hair Hacks, Never seen so much hair" - "My hair grew in 14 days" - "My Hair Routine" - Shoot the video from different angles: include ones of you and the product and the product alone - Demonstrate the ease of using a product - Show Genuine feelings about testing a product - Be expressive Additionally, we expect you as a creator to follow these instructions while shooting: - **Personal stories:** Share personal stories or experiences related to the product or service. Sharing personal narratives deepens audience engagement, making content more relatable and compelling. - **Real Environments**: Choose settings that mirror daily life. Whether it's a parent filming amidst school runs or a teacher in their classroom, authenticity shines through real-life scenarios. - **Organic Expression:** Embrace natural speech patterns, adding filler words or adjusting lines to make it sound more organic to their speaking style - **Spontaneity:** Capture moments as if they're unfolding naturally, like answering a sudden call or transitioning between tasks.     --- #### Related Articles [Brief Samples](https://help.insense.pro/brief-samples?hsLang=en) [Meta Partnership Ads (Whitelisting) Articles](https://help.insense.pro/meta-partnership-ads?hsLang=en) [Best practices for Partnership Ads (Whitelisting)](https://help.insense.pro/article/4218?hsLang=en)   --- We're here to help! For any further assistance, click the chat bubble in the bottom corner and send us a message. Or feel free to reach out to us at hello@insense.com. 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