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How to create Spark Ads on TikTok Ads Manager 

Deep dive into how to create a Spark Ads campaign on your Ads Manager

 

Overview

Once you've set up your Creator Ads campaign on Insense, hired the Creators, and received from them the TikTok Spark Ads code, you are ready to set things up on your TikTok Ads Manager.

 

Step 1 | Apply for Spark Ad authorization in your TikTok Ads Manager

Once you’re logged into your TikTok Ads Manager dashboard, you’ll see 5 tabs at the top. Click “Tools” > and select “Creative library”.

 


Select the “Spark Ad Posts” tab and click the “Apply for Authorization” button.

 


Copy the Spark Ads code sent from the creator into the text bar and click “Search”. A preview will appear in the box below, once it has, click “Confirm”.

 

Now the post is authorized and ready for you to use as a Spark Ad.

 

Step 2 | Create your Spark Ad in TikTok Ads Manager

To turn the authorized video into a Spark Ad. Go to the "Campaign" dashboard and click on "+ Create"

 

Create a new campaign or choose an existing one, to create a new Ad group in, with your Spark Ads post.

 

 

Fill out the details for your ad, such as targeting and demographics as usual, and hit "Continue" once done

 

Then choose the identity of the TikTok account that you want the ad to run from (this is where you choose the Creator’s account).

  1. First, turn the toggle “On” to use a TikTok account to deliver Spark Ads.

  2. Select "Post authorized by account"

  3. Then, from the dropdown menu, choose the Creator’s account.

 

Under the “Ad Details” section, choose “+ TikTok Post”. Then select the video by clicking the box in the top right corner (if the box is green, it’s been selected). Then click “Continue”.

 

Lastly, continue your ad creation as usual, choosing the button for the CTA, adding the URL that the viewer will be taken to from the ad, and once ready, click on "Publish all" to finalize the process.

 

 

🙌 Done! Now you can easily set up & run Spark Ads campaigns.

 

 

Related Articles

What are TikTok Spark Ads?

How to set up a Spark Ads campaign on Insense

How to screen creators for Creator Ads campaigns

Pricing guidelines for Creator Ads campaigns

How to create a TikTok Shop Campaign Brief

 

 

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