--- title: Best Practices For The Meta Partnership Ads description: Learn how to optimize Partnership Ads with the right creators, strong briefs, A/B testing, dark posting, and performance-driven ad copy strategies. --- [Skip to content](https://help.insense.pro/4218#main-content) English Show submenu for translations [![INSENSE LOGO ](https://help.insense.pro/hubfs/INSENSE_LOGO-2.svg)](https://insense.pro) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://insense.pro/contact-us) [Contact us](https://insense.pro/contact-us) How can we help you? - There are no suggestions because the search field is empty. 1. [Brands Knowledge Base](https://help.insense.pro/?hsLang=en) 2. [Meta Partnership Ads](https://help.insense.pro/meta-partnership-ads?hsLang=en) # Best Practices For The Meta Partnership Ads ## Deep dive into what will make your Partnership Ads campaign better   ❗️Please note that whitelisting now operates through the Partnership Ads API. For more information, refer to our article: [What are Partnership Ads](https://help.insense.pro/article/4299?hsLang=en)?   #### Selecting the Right Influencers - **Target Audience Alignment**: Choose creators whose Instagram presence resonates with your target market and complements your product - **Content Compatibility:** Ensure the creator's persona and content style naturally incorporate your product - **Audience Targeting in Ads:** While the creator's follower base is less critical due to targeted ad audiences, potential customers often explore the creator's profile. Select creators where your product fits seamlessly into their feed   --- #### Crafting Your Creative Brief When developing your creative brief for Whitelisted Ads, aim for a balanced mix of organic and advertising content. The key is to maintain authenticity while ensuring the content is robust enough for an effective ad. Here's how to approach it: - **Gathering Raw Footage:** Collaborate with the creator to get all necessary shots - **Creator-Driven Editing**: Encourage the creator to produce a final, edited version on their own, adding a personal touch that resonates with their audience - **A/B Testing:** create multiple video variations and conduct A/B testing on the creator's account. This approach helps in identifying the most effective content - **Aligning the Brief with your Campaign Goals:** informative content for top-of-the-funnel objectives, and action-driven content for conversion-focused goals. See our [UGC Guidelines for each stage of the funnel](https://help.insense.pro/article/4219?hsLang=en). --- #### Launching the Whitelisted Ad - **Dark Posting:** Get the raw footage provided by the creator, refine it in post-production, and then manually upload it to the ads manager. This process is known as dark posting, where the ad appears to be coming from the influencer's account. - **Ad Variety**: Make sure to launch at least 3-5 Ads within your Ad set and monitor performance   --- #### Reviewing Ad Copy / Captions When reviewing ad copy and captions, consider the following steps: - **Captions:** Request captions from creators, asking how they would naturally write them on their own feed - **Editing:** While editing is acceptable, if there are changes in tone or content, ensure to get approval from the creator first. Utilize [Insense chat](https://help.insense.pro/article/4329?hsLang=en) for seamless communication - **Copy:** Tailor the ad copy to suit each stage of the sales funnel, ensuring relevance and effectiveness - **CTA:** Experiment with different CTAs, particularly focusing on creating urgency in content aimed at the bottom of the funnel --- #### Related Articles [What are Partnership Ads?](https://help.insense.pro/article/4299?hsLang=en) [How to set up a Whitelisted Ads campaign on Insense](https://help.insense.pro/article/5085?hsLang=en) [How to create Whitelisted Ads on Meta Ads Manager](https://help.insense.pro/article/4297?hsLang=en)     --- We're here to help! For any further assistance, click the chat bubble in the bottom corner and send us a message. Or feel free to reach out to us at hello@insense.com. 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